{"title":"Optima Originals","description":"\u003cp\u003eBags designed in our own studio and sold under the Optima name. Order a single piece. No minimum order.\u003c\/p\u003e","products":[{"product_id":"black-heart-purse-pearl-handle","title":"Optima Black Heart Purse with Pearl Handle and Bow, Crossbody Heart Bag","description":"\u003ch3\u003eOptima Black Heart Purse\u003c\/h3\u003e\u003cp\u003eA black heart purse from \u003cstrong\u003eOptima\u003c\/strong\u003e, our own bag brand. The satin PU body is edged with a ruffled trim and finished with a gingham bow, a pearl top handle and a printed Optima logo on the front. Carry it by the handle, on your shoulder or crossbody. It works as a gift for Valentine's Day and birthdays.\u003c\/p\u003e\u003cp\u003eOptima Studio made this bag for a global beauty retailer's Oktoberfest campaign in Munich in 2026. Our team hand finishes every piece at our factory in India. Your bag carries the Optima logo.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree ways to wear:\u003c\/strong\u003e carry it by the pearl handle, clip on the strap for your shoulder, or lengthen the strap and wear it crossbody.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan build:\u003c\/strong\u003e the outer and the strap are PU. There is no animal leather.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHand finished:\u003c\/strong\u003e the bow, charm and pearl handle go on by hand, piece by piece.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHolds the essentials:\u003c\/strong\u003e a lipstick, cards, keys and earbuds.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv style=\"margin-top: 40px;\"\u003e\n\u003ch3 style=\"font-size: 18px; font-weight: 600; margin-bottom: 16px; color: #333;\"\u003eProduct Specifications\u003c\/h3\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; border: 1px solid #e0e0e0;\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600; width: 40%;\"\u003eBrand\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003eOptima\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600;\"\u003eBranding\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003ePrinted Optima logo on the front\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600;\"\u003eDimensions (L × W × H)\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003e18 × 17 × 6 cm (7.1 × 6.7 × 2.4 inches)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600;\"\u003eMaterial\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003eBlack satin PU, vegan (no animal leather)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600;\"\u003eLining\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003eBlack polyester\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600;\"\u003eColor\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003eBlack\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600;\"\u003eClosure Type\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003eTop zip\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600;\"\u003eHandle\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003eImitation pearl top handle\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600;\"\u003eStrap Type\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003eDetachable, adjustable black PU strap with clip hooks\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600;\"\u003eHardware\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003eBlack metal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600;\"\u003eDetails\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003eRuffled trim, black and white gingham bow, hanging velvet heart charm with an imitation pearl border\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600;\"\u003eHolds\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003eA lipstick, cards, keys and earbuds\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600;\"\u003eWays to Wear\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003eHandheld, shoulder, crossbody\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600;\"\u003eTarget Gender\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003eWomen\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600;\"\u003eCare Instructions\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003eWipe with a soft dry cloth. Keep the pearls away from perfume and water.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600;\"\u003eMade In\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003eIndia, at the Optima factory in Kundli\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/div\u003e\u003ch3\u003eQuestions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eIs this the bag from the Oktoberfest campaign?\u003c\/strong\u003e\u003cbr\u003eYes. It uses the same pattern, materials and hardware. The campaign bags carried the retailer's logo. Yours carries the Optima logo.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs the bag vegan?\u003c\/strong\u003e\u003cbr\u003eYes. The outer and the strap are PU. There is no animal leather.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDoes it work as a crossbody bag?\u003c\/strong\u003e\u003cbr\u003eYes. Clip on the strap, lengthen it and wear it across your body.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat fits inside?\u003c\/strong\u003e\u003cbr\u003eA lipstick, cards, keys and earbuds. The bag measures 18 x 17 x 6 cm.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow do I care for it?\u003c\/strong\u003e\u003cbr\u003eWipe it with a soft dry cloth. Keep the pearls away from perfume and water.\u003c\/p\u003e\u003ch3\u003eMade by Optima\u003c\/h3\u003e\u003cp\u003eOptima has made bags in Kundli, near Delhi, since 1995. Our SEDEX audited factory produces bags for global fashion and beauty brands. Questions about your order? Email info@optimabags.com or WhatsApp +91 8700153209.\u003c\/p\u003e\u003ch3\u003eMore from the studio\u003c\/h3\u003e\u003cp\u003eSee how we built the campaign pieces in the \u003ca href=\"\/blogs\/projects-case-studies\/sephora-oktoberfest-campaign-merchandise-case-study-optima-bags\"\u003eOktoberfest case study\u003c\/a\u003e. Want a bag in your own design? Brief our \u003ca href=\"\/pages\/optima-design-studio\"\u003eproduct design studio\u003c\/a\u003e.\u003c\/p\u003e","brand":"Optima","offers":[{"title":"Default Title","offer_id":67909952110901,"sku":"OPT-HEART-LE-BLK","price":149.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/7365\/9445\/files\/optima-heart-bag-studio.jpg?v=1792774954"}],"url":"https:\/\/optimabags.com\/collections\/optima-originals.oembed","provider":"Optima Bags","version":"1.0","type":"link"}