{"product_id":"black-heart-purse-pearl-handle","title":"Optima Black Heart Purse with Pearl Handle and Bow, Crossbody Heart Bag","description":"\u003ch3\u003eOptima Black Heart Purse, Limited Edition\u003c\/h3\u003e\u003cp\u003eA black heart purse from \u003cstrong\u003eOptima\u003c\/strong\u003e, our own bag brand. The satin PU body is edged with a ruffled trim and finished with a gingham bow, a pearl top handle and a printed Optima logo on the front. Carry it by the handle, on your shoulder or crossbody. It works as a gift for Valentine's Day and birthdays.\u003c\/p\u003e\u003cp\u003eOptima Studio made this bag for a global beauty retailer's Oktoberfest campaign in Munich in 2026. Our team hand finishes every piece at our factory in India. This edition carries the Optima logo and stops at 100 pieces.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree ways to wear:\u003c\/strong\u003e carry it by the pearl handle, clip on the strap for your shoulder, or lengthen the strap and wear it crossbody.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan build:\u003c\/strong\u003e the outer and the strap are PU. There is no animal leather.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHand finished:\u003c\/strong\u003e the bow, charm and pearl handle go on by hand, piece by piece.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLimited run:\u003c\/strong\u003e 100 pieces. Once they sell out, the edition closes.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv style=\"margin-top: 40px;\"\u003e\n\u003ch3 style=\"font-size: 18px; font-weight: 600; margin-bottom: 16px; color: #333;\"\u003eProduct Specifications\u003c\/h3\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; border: 1px solid #e0e0e0;\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600; width: 40%;\"\u003eBrand\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003eOptima\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600;\"\u003eBranding\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003ePrinted Optima logo on the front\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600;\"\u003eDimensions (L × W × H)\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003e18 × 17 × 6 cm (7.1 × 6.7 × 2.4 inches)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600;\"\u003eMaterial\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003eBlack satin PU, vegan (no animal leather)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600;\"\u003eLining\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003eBlack polyester\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600;\"\u003eColor\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003eBlack\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600;\"\u003eClosure Type\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003eTop zip\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600;\"\u003eHandle\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003eImitation pearl top handle\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600;\"\u003eStrap Type\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003eDetachable, adjustable black PU strap with clip hooks\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600;\"\u003eHardware\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003eBlack metal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600;\"\u003eDetails\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003eRuffled trim, black and white gingham bow, hanging velvet heart charm with an imitation pearl border\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600;\"\u003eHolds\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003eA lipstick, cards, keys and earbuds\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600;\"\u003eWays to Wear\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003eHandheld, shoulder, crossbody\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600;\"\u003eTarget Gender\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003eWomen\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600;\"\u003eEdition\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003eLimited to 100 pieces\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600;\"\u003eCare Instructions\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003eWipe with a soft dry cloth. Keep the pearls away from perfume and water.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0; background-color: #f9f9f9; font-weight: 600;\"\u003eMade In\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #e0e0e0;\"\u003eIndia, at the Optima factory in Kundli\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/div\u003e\u003ch3\u003eQuestions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eIs this the bag from the Oktoberfest campaign?\u003c\/strong\u003e\u003cbr\u003eYes. It uses the same pattern, materials and hardware. The campaign bags carried the retailer's logo. Yours carries the Optima logo.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs the bag vegan?\u003c\/strong\u003e\u003cbr\u003eYes. The outer and the strap are PU. There is no animal leather.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDoes it work as a crossbody bag?\u003c\/strong\u003e\u003cbr\u003eYes. Clip on the strap, lengthen it and wear it across your body.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat fits inside?\u003c\/strong\u003e\u003cbr\u003eA lipstick, cards, keys and earbuds. The bag measures 18 x 17 x 6 cm.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow many are made?\u003c\/strong\u003e\u003cbr\u003e100 pieces in this edition. Once they sell out, the edition closes.\u003c\/p\u003e\u003ch3\u003eMade by Optima\u003c\/h3\u003e\u003cp\u003eOptima has made bags in Kundli, near Delhi, since 1995. Our SEDEX audited factory produces bags for global fashion and beauty brands. Questions about your order? Email info@optimabags.com or WhatsApp +91 8700153209.\u003c\/p\u003e\u003ch3\u003eMore from the studio\u003c\/h3\u003e\u003cp\u003eSee how we built the campaign pieces in the \u003ca href=\"\/blogs\/projects-case-studies\/sephora-oktoberfest-campaign-merchandise-case-study-optima-bags\"\u003eOktoberfest case study\u003c\/a\u003e. Want a bag in your own design? Brief our \u003ca href=\"\/pages\/optima-design-studio\"\u003eproduct design studio\u003c\/a\u003e.\u003c\/p\u003e","brand":"Optima","offers":[{"title":"Default Title","offer_id":67909952110901,"sku":"OPT-HEART-LE-BLK","price":149.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/7365\/9445\/files\/optima-heart-bag-1.jpg?v=1792734996","url":"https:\/\/optimabags.com\/products\/black-heart-purse-pearl-handle","provider":"Optima Bags","version":"1.0","type":"link"}