About us - Optima Bags

Founded 1995 · Made in India
30 Years of Building Things That Last.
Optima Bags is one of India's leading bag and case manufacturers. From backpacks to custom tote bags, we supply the world's biggest brands — from concept to bulk delivery.
Work With Us Our Story
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1995 Year Founded
40,000 Sq. Ft. Facility
10,000+ Units Per Day
30+ Years Export Experience
Built From the Ground Up by Rajesh Kukreja

In 1995, Rajesh Kukreja founded Optima as a watch manufacturer — building a reputation for precision, reliability, and on-time delivery from day one.

In 2010, Rajesh made a deliberate pivot into bags and cases, applying everything Optima had learned about manufacturing discipline to a fast-growing new category. The move proved transformative. Within years, Optima was supplying some of the world's most recognised brands with custom bags, soft luggage, and protective cases.

Today Optima operates a 40,000 sq. ft. facility with advanced CNC cutting, automated stitching, in-house embroidery, and full EVA thermoforming capabilities. Every product carries the same conviction Rajesh started with: build it right, deliver it on time, stand behind it fully.

Watch Rajesh's Story ↓
Our Journey
1995 Optima is Founded Rajesh Kukreja establishes Optima as a watch manufacturer, setting the standard for precision and reliability.
Early 2000s Scaling the Watch Business Optima grows as a trusted OEM partner, building deep manufacturing capability and long-term client relationships.
2008 ISO 9001 Certification Quality management systems formalised and certified — the foundation for the guarantees we offer every client today.
2010 The Pivot to Bags & Cases A strategic move into bags and soft cases, applying Optima's manufacturing rigour to a fast-growing new category.
2012 Sedex 4P Accreditation Full ethical compliance achieved — opening doors to global brands with strict sourcing requirements.
2018 Facility Expansion to 40,000 Sq. Ft. New facility commissioned with CNC cutting, automated stitching lines, and EVA thermoforming.
Today 10,000+ Units Per Day Supplying global brands with bags, EVA cases, watches, and soft luggage — free design studio on every order.
Hear It From the Founder
Rajesh Kukreja on Why We Build the Way We Do
Rajesh Kukreja, Founder & CEO — Optima Bags, est. 1995
"Our vision is to strengthen every journey with dependable, well-designed products — manufactured to a standard that our clients can put their brand name on with pride." Rajesh Kukreja, Founder & CEO, Optima Bags
Our Factory & Capabilities

A modern 40,000 sq. ft. facility built for volume, precision, and complete in-house control.

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40,000 sq. ft.Dedicated cutting, stitching, embroidery, and finishing floors under one roof
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CNC CuttingPrecision CNC machines for consistent, repeatable accuracy across all materials
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Automated StitchingHigh-speed stitching lines delivering consistent seam quality at high volume
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In-house EmbroideryFull embroidery and logo customisation — no outsourcing, complete quality control
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EVA ThermoformingComplete EVA case manufacturing — thermoforming, lining, branding, and finishing in-house
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10,000+ units/dayProduction capacity to fulfil large bulk orders reliably, on time, every time
Certified, Compliant & Trusted

Optima meets the ethical and quality standards required by the world's most demanding brands.

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ISO 9001 CertifiedInternationally recognised quality management — consistency and traceability built into every process
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Sedex 4P MemberFull ethical compliance covering labour, health & safety, environment, and business ethics
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Quality GuaranteeGoods don't match the approved sample? We re-manufacture or provide a full credit. No arguments.
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On-Time GuaranteeYour order arrives on time or you receive a full refund — once signed off, we own the deadline.
The Values That Drive Everything We Do

Not posters on a wall. How Optima operates every day.

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BoldWe move fast, take initiative, and build with intent. No waiting for perfect conditions.
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DrivenDisciplined execution. You benefit from a team that does what it says it will do.
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OwnersLong-term thinking in every decision. Accountability and care for the outcome.
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TogetherOur teams and our partners grow as one. We succeed when you succeed.
Brands That Trust Optima

Long-term partnerships with the world's most recognised names — built on consistent quality and delivery discipline.

Wimbledon Pfizer M&S Herbalife Boots Aston Martin Champneys Deutsche Bank Wimbledon Pfizer M&S Herbalife Boots Aston Martin Champneys Deutsche Bank
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Swiss MilitaryLong-term manufacturing partner for branded bags and travel accessories under license.
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ReebokBulk manufacturing of branded bags and duffels for one of sport's most iconic brands.
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United Colors of BenettonCustom branded bags for retail, produced to their exacting style standards.
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Amazon BasicsHigh-volume, cost-efficient bag manufacturing for one of the world's largest e-commerce platforms.
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WimbledonPrestige custom bags for the world's most famous tennis tournament — quality that matches the brand.
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Aston MartinPremium custom bags and accessories for one of the world's most recognisable luxury brands.
What We Manufacture

From everyday carry to custom protective cases — built in bulk, built to last.

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WatchesOEM & private label watches — where Optima began
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BackpacksEveryday, laptop, hiking, and promotional backpacks
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Duffel & Waist BagsSports duffels, gym bags, and belt bags
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Laptop & Office BagsBriefcases, messenger bags, and padded carriers
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Soft LuggageLightweight soft-shell luggage for travel and retail
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Custom EVA CasesThermoformed cases for headsets, medical devices, and electronics
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Custom Tote BagsCanvas, cotton, leather, and eco totes in bulk
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Travel AccessoriesPouches, organisers, and branded travel kits
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Private Label / OEMYour brand, our factory, zero compromise
Ready to Build Something Great?

Tell us what you need. We'll come back with expert recommendations, pricing, and a design concept — at no cost.

Start a Free Consultation Browse Our Products

Frequently Asked Questions

Optima Bags owns and operates manufacturing facilities in India with over 20 years of experience. You receive direct factory pricing, consistent quality, and full transparency in production.
Our factories follow ISO standards and social compliance frameworks including BSCI, SEDEX, SGS audits, and buyer specific certifications.
You receive fabric guidance, product engineering, logo placement support, packaging planning, and cost optimization. Our team tracks production and delivery timelines for every order.
Standard MOQ starts at 100 pieces per model. For smaller volumes, you receive ready stock options and mixed model solutions.
Share your requirement and target market. Our team sends focused catalogues with price ranges and customization options.
Professional designers assist with sketches, material selection, sampling, and tech packs for OEM and ODM projects.
You choose screen print, embroidery, rubber patch, metal logo, woven label, or heat transfer branding.
We accept bank transfer, letter of credit, and secure international payment channels.
Every shipment passes 100 percent inspection. You receive inspection reports and third-party audits on request.
Air, sea, and land shipping available. Door delivery with DDP including customs clearance offered for many regions.

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