OEM Watch Manufacturer India | Private Label from 300 pcs
●WATCH OEM, ODM AND BESPOKE COMMISSIONS · Assembled in India, sourced globally · Japanese and Swiss movements · 316L, 18k gold, platinum · Gem setting · In-house design and tech packs · From 1 piece bespoke, 300 pieces production
Optima Manufacturing Industries · Watch Division · Est. 1995
Your Watch. Our Line. Built to Your Drawing.
OEM and ODM watch manufacturing for global brands, licensees and corporate programs, and bespoke one-of-one commissions for collectors. Movements from Japan and Switzerland, cases in steel, 18k gold or platinum, gem setting and hand engraving, assembled on a clean-room line that has produced for United Colors of Benetton, Reebok and Provogue. No design yet? Design it live below, or let our studio draw it and write the tech pack.
Japanese Quartz, Meca-Quartz and Automatic Movements Swiss Automatic on Request 316L Steel, 18k Gold and Platinum Cases Diamond, Sapphire, Ruby and Emerald Setting Sapphire Crystals Custom Dials, Hands and Casebacks In-House Design and Tech Packs OEM for UCB · Reebok · Provogue ISO 9001 · SEDEX 4P Audited Exporting Since 1995 Japanese Quartz, Meca-Quartz and Automatic Movements Swiss Automatic on Request 316L Steel, 18k Gold and Platinum Cases Diamond, Sapphire, Ruby and Emerald Setting Sapphire Crystals Custom Dials, Hands and Casebacks In-House Design and Tech Packs OEM for UCB · Reebok · Provogue ISO 9001 · SEDEX 4P Audited Exporting Since 1995
Where we started 1995
Thirty Years on the Wrist
We Built a Watch Brand First. Then We Built Everyone Else's.
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Optima Watches launched in 1995 as an Indian brand with its own collections, its own retail presence and its own advertising. Running a consumer brand taught us what a factory never learns on its own: which cases scratch, which straps fail at the lug, which crowns customers complain about. In the 2000s we turned that knowledge into OEM manufacturing for other brands, and today the line assembles for licensed labels, corporates, private-label programs and individual collectors.
- 1995. Optima Watches founded in Delhi. Own-brand quartz collections on Japanese movements.
- 2000s. National retail and teleshopping distribution. Corporate watch programs for telecom, technology and media companies.
- 2010s. Shift to OEM assembly for licensed lifestyle brands. Clean-room line, IP-controlled dial and caseback work.
- Today. Export OEM and ODM, bespoke collector commissions, and in-house design and tech pack service, alongside our bag and soft goods factories.
United Colors of BenettonReebokProvogueVodafoneAirtelRelianceLGSamsungHPPepsiHindustan TimesNumero Uno
Bespoke Commissions
Commissions are quoted individually once the design is agreed. Development begins with a design deposit credited against the piece. A prototype in base metal is made and approved before precious metal is cast or a single stone is set, so nothing irreversible happens without your sign-off.
One Watch. One Owner.
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Collectors who have bought from the great houses eventually want the one piece nobody else has: their case shape, their dial, their stones, their engraving, their name on the movement plate. We build that piece with you, from the first sketch to the sealed presentation box, and we build only one of it unless you ask for more.
◆Precious metalsCases, bezels and bracelets in 316L steel, 18k yellow, rose or white gold, and 950 platinum. Hallmarked, with metal certificates supplied with the piece.
◆Gem settingNatural diamonds with grading reports, sapphires, rubies and emeralds set on bezels, lugs, indices and crowns. Lab-grown stones on request, always disclosed.
◆Dials by handSunray, guilloché, enamel, mother-of-pearl and skeleton dials, with printed or applied text of your choosing, your monogram, or nothing at all.
◆Movements to matchJapanese and Swiss automatics as standard. Tourbillon, moonphase and open-heart calibres sourced from specialist movement makers, named on your certificate.
◆Engraving and provenanceCaseback engraving, edition numbering and a signed certificate recording every component, metal weight and stone. Insurance valuation documentation on request.
◆PresentationA box made for the watch, not pulled from stock. Lacquered wood, leather or fabric, with a fitted cushion, a strap set and the paperwork in one case.
Design Studio
Live preview · concept rendering, not to scale
Build Your Watch. Watch It Take Shape.
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Pick the case, metal, dial, hands, stones, complications and strap. Type the name you want on the dial and the words you want on the caseback. Every choice draws onto the watch in front of you, and the request you send us carries the whole specification, so the first conversation starts from your design rather than a blank brief.
What We Build
Seven Programs. One Line.
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Every program runs on the same clean-room line with the same QC gates. What differs is the brief, the quantity and who signs off.
Bespoke Collector Commissions A single piece, or a numbered set of two to ten, designed with you. Precious metal cases, gem setting, hand-finished dials, sourced high-complication movements, and a certificate recording every component. Prototype approved in base metal before anything precious is committed.
Licensed Fashion Brands and Licensees Brand-standard watches built to a licensor's guidelines, with IP-controlled dial artwork and caseback marks, approval samples for the brand team, and retail-ready packaging. We already manufacture bags for Pepe Jeans and Skechers, so a licensee gets one audited factory for two categories.
Independent and Direct-to-Consumer Brands Launch collections at 300 pieces per design with named movements, 316L and sapphire, so your spec sheet says what buyers now expect. English-language project management, a single point of contact, and a factory you are welcome to visit before you wire a deposit.
Corporate and Event Watches Anniversary watches, dealer awards, long-service gifts and launch keepsakes with engraved casebacks, custom dials and branded boxes. Ties directly into our corporate gifting programs, so the watch, the bag and the box ship as one kit.
Retailer Private Label Own-label ranges for department stores, duty-free operators, airline catalogs and online marketplaces. Multi-SKU seasonal drops, barcoded cartons, compliance documentation and consistent quality across reorders.
Apparel and Accessory Brands Adding Watches You have a bag, a belt and a wallet. A watch completes the accessories wall. We design the piece to your existing brand language, match strap leather to your leather goods, and deliver it through the same supplier relationship you already have with us.
Gifting and Promotional Agencies White-label supply for gifting companies and promotional agencies serving corporate accounts. Consistent pricing, fast approval samples, and packaging that carries your client's brand rather than ours.
Design and Tech Pack Service
No Drawing Yet? Start With an Idea.
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Most clients arrive with a mood board and a competitor photo, not engineering drawings. Our design studio turns that into a complete watch tech pack: case drawings with dimensions and tolerances, dial artwork, hand and index specifications, strap and buckle details, movement callout, full bill of materials, colorways and packaging. The same team that develops bags and soft goods for our clients handles the watch work.
01Brief and referencesSend a sketch, a Pinterest board, a competitor piece, or the design you built above. We reply within 24 hours with questions and an indicative build direction.
02Concept rendersTwo or three design directions as photorealistic renders, front, side and caseback, with strap and colorway options, so you choose from pictures rather than paragraphs.
03Watch tech packCase drawing with dimensions, lug width and thickness. Dial layout and print spec. Hand set and lume. Crystal, crown, caseback and gasket spec. Movement callout. Full BOM. Packaging.
04Component sourcingWe source against the tech pack from named suppliers, confirm availability and lead time per component, and lock the BOM before any tooling or precious metal money is spent.
05Prototype and approvalA wearable prototype ships to you. Revisions run against the tech pack, not against memory. Pre-production sample signed off before bulk, or base-metal prototype signed off before casting on a commission.
06Build, test, film, shipProduction on the clean-room line, water resistance and accuracy testing, video inspection sent to you, balance paid, dispatch.
What the tech pack fee buys you Development is quoted as a fixed fee per design and credited back against your first order or your commission. The files are yours: drawings, renders, dial artwork and BOM are delivered in editable formats so you are never locked to us.
- Case, dial, hands, crown and caseback drawings with tolerances
- Full bill of materials with named movement, metal and stone grades
- Colorway sheet and strap matrix for a whole collection
- Packaging spec: box, cushion, warranty card, hang tag
- Prototype cost and final price quoted together, so no surprises after sampling
Inside the Line
Assembled, Tested and Filmed Before You Pay the Balance.
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Watches fail in small ways: a hand touching the crystal, a crown that binds, a gasket seated a fraction off. Our line was built around catching those before a box is sealed, and around proving it to a buyer twelve thousand kilometres away.
- Clean-room assembly. Capped and gowned operators, finger cots, dust-controlled benches, movements handled in trays from carton to case.
- Hand and dial setting under magnification. Alignment checked at 12, 3, 6 and 9 before the crystal goes on.
- Water resistance testing. Every piece pressure-tested to its rated ATM, not a sample from the batch.
- Accuracy and function check. Timekeeping, date change, chronograph reset and crown operation verified per piece.
- Cosmetic and stone inspection. Case finish, crystal clarity, strap stitching, engraving and every set stone inspected under daylight-balanced light and magnification.
- Video inspection before balance payment. Close-ups of your finished piece sent for approval. Your money follows your approval, then we dispatch.
Proof at Every Step Free concept direction before any payment. Prototype before tooling or casting. Pre-production sample before bulk. Detailed video of the finished piece before the balance falls due. Third-party inspection agencies are welcome on site. Factory visits at Kundli, 45 minutes from central Delhi, are open to every client, and buyers from the US, UK and Europe have placed first orders on this process without a visit.
Capability Sheet
What the Line Offers. In One Table.
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| Movements | Japanese quartz three-hand and day-date. Japanese meca-quartz chronograph. Japanese automatic. Swiss automatic on request. Tourbillon, moonphase and open-heart calibres sourced from specialist makers for commissions. Named calibres confirmed on your tech pack and certificate. |
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| Case metals | 316L stainless steel, brushed, polished or mixed. PVD and IP coating in gold, rose gold, black and gunmetal. Titanium. 18k yellow, rose and white gold and 950 platinum for commissions, hallmarked with metal certificates. |
| Case shapes | Round, cushion, tonneau and rectangular from standard tooling. Custom case tooling for original shapes, tooling cost quoted upfront and amortised over a run or absorbed into a commission. |
| Stones | Natural diamonds with grading reports. Sapphires, rubies, emeralds. Lab-grown on request, always disclosed. Bezel, lug, index, crown and dial setting. |
| Crystals | Sapphire, sapphire with anti-reflective coating, hardened mineral, mineral. Flat, domed and boxed profiles. |
| Dials and hands | Sunray, matte, guilloché, enamel, mother-of-pearl, skeleton and applied-index dials. Printed and applied text and monograms. Luminous hands and indices. Dauphine, sword, leaf and skeleton hand sets. |
| Straps and bracelets | Genuine leather, alligator, croc-embossed leather, vegan leather, steel mesh, steel and precious-metal link bracelets, rubber, nylon NATO, canvas. Quick-release spring bars. Branded buckles and clasps. |
| Water resistance | 3 ATM, 5 ATM and 10 ATM ratings, every piece pressure-tested. |
| Branding and engraving | Dial print, applied metal logos, caseback engraving and deep etching, movement plate engraving on commissions, crown and buckle engraving, strap deboss, branded packaging and warranty cards. |
| Minimums | 1 piece for bespoke commissions. 300 pieces per design on standard cases. 500 pieces per design where custom case tooling is required. |
| Lead times | Tech pack from brief in 7 to 10 working days. Prototype in 25 to 35 days. Production in 45 to 60 days after approval. Commissions in precious metal with stone setting typically 90 to 120 days after prototype approval. |
| Packaging | Rigid presentation boxes, lacquered wood boxes for commissions, cushions, travel pouches, hang tags, warranty booklets and certificates, all branded to your artwork. |
| Compliance | ISO 9001, ISO 14001 and ISO 45001 certified facility. SEDEX 4P audited. Metal hallmarking and stone grading documentation supplied with commissions. |
| Shipping | FOB Delhi, CIF or DDP to your door. Insured courier for commissions. Export documentation and country-of-origin certification handled in-house. |
Finish and Packaging
The Watch Is Half the Product. The Box Is the Other Half.
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We manufacture rigid boxes, pouches and gift packaging in-house for our bag and gifting clients, so your watch packaging comes from the same factory as the watch.
Presentation boxesRigid board, leatherette, fabric or lacquered wood, with cushion inserts, brass or foil plates, and certificate sleeves.
Engraving and personalisationCaseback engraving with names, dates, coordinates, serial numbers and edition marks. Movement plate engraving on commissions.
Strap programsInterchangeable strap sets, quick-release bars and matched leather across your watch and leather goods range.
Proven Work
Brands That Audit Their Suppliers Already Work With Us.
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Our watch line and our bag factories share one management, one audit trail and one approach to deadlines.
Licensed Brand OEM United Colors of Benetton, Reebok, Provogue Licensed lifestyle watch programs assembled on our clean-room line to each licensor's brand standards, with controlled dial artwork, approval sampling through the brand team, and retail-ready packaging.
- Multi-SKU seasonal ranges on Japanese quartz movements
- Brand-approved dials, casebacks and packaging under licence control
- Repeat seasons delivered against fixed retail launch dates
Watches and Wonders Geneva Hautlence A Swiss haute horlogerie maison commissioned a bespoke rPET tote with genuine leather handles and an engineered catalog sleeve to sit beside six-figure timepieces at Palexpo. We are already a supplier on the floor of the world's largest watch fair.
- Sketch to delivered-in-Geneva in 30 days
- Approved against a luxury maison's brand standards
- The same design and sampling process now applied to watch commissions
Deadline Manufacturing Skechers Hard-shell trolleys branded for a licensed sports collaboration, on Skechers' first order with us. The proof a licensee needs is simple: we hit hard dates under licence control.
- Given a 10-day deadline, delivered in 7
- Full collaboration artwork at retail standard
- Audited supplier status maintained throughout
Design From Reference Sephora × Oktoberfest A hero keepsake set built 1:1 from campaign reference images for Sephora Germany. The same studio that reverse-engineered this from a photo writes watch tech packs from your mood board.
- Shaped bags, brooches, charms and die-cast metal tags from reference images alone
- Hand-finished detailing at campaign scale
- Delivered by air ahead of a fixed seasonal date
FAQ
Sourcing and Commission Questions. Answered Straight.
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Can I commission a single watch, just for me?
Yes. Bespoke commissions start at one piece. You design it with us, using the live design studio above or a brief of your own, and we build only that piece unless you ask for a numbered set. A base-metal prototype is made and approved before any precious metal is cast or any stone is set.
What does a bespoke commission cost?
Commissions are quoted individually once the design is agreed, because the metal weight, the stones, the movement and the dial work decide the number. Development begins with a design deposit that is credited against the finished piece. You receive the full price, itemised by component, before anything irreversible happens.
Are the diamonds and metals certified?
Yes. Natural diamonds come with grading reports. Coloured stones are documented by origin and weight. Precious-metal cases and bracelets are hallmarked with metal certificates. Every commission ships with a signed certificate recording each component, metal weight and stone, and insurance valuation documentation is available on request. Lab-grown stones are supplied only on request and always disclosed.
Do you make tourbillon or other high-complication movements yourselves?
No, and we say so plainly. Tourbillon, moonphase and open-heart calibres for commissions are sourced from specialist movement makers, named on your tech pack and on your certificate. We design the case and dial around the calibre, set it, regulate it, test it and finish the piece. Japanese and Swiss automatics and quartz calibres are our standard for production programs.
Who owns the design once it is built?
You do. Drawings, renders, dial artwork and the BOM are delivered in editable formats. On a one-of-one commission we do not reproduce the design for anyone else. On a numbered edition, the edition size is fixed on the certificate and never extended.
What is your minimum order for OEM production?
300 pieces per design on standard cases, 500 pieces per design where custom case tooling is required. Several designs run together under one purchase order, so a launch collection of three styles at 300 each is a normal first order.
Which movements do you use for production?
Japanese quartz three-hand and day-date calibres, Japanese meca-quartz chronographs, Japanese automatics, and Swiss automatics where a brief calls for it. The exact calibre is named on your tech pack and on the pre-production sample, never substituted in bulk without written approval.
Can you design the watch if we only have an idea?
Yes. Use the live design studio above, or send a sketch, a mood board or a competitor photo. Our design studio returns concept renders, then a full tech pack with case drawings, dial artwork, hand specs, BOM, colorways and packaging. The fee is fixed per design, credited against your order or commission, and the files belong to you.
What does India origin mean for import duty in my market?
Country of origin drives the duty rate a watch pays at your border, and India-origin goods enter several major markets at a different rate from China or Hong Kong origin. The rules for what determines a watch's origin vary by destination and can depend on where the movement is made as well as where assembly happens, so we confirm the declared origin and landed duty with a customs broker for your specific destination before we quote.
How long does it take?
Production programs: tech pack in 7 to 10 working days, prototype in 25 to 35 days, bulk in 45 to 60 days after approval. Commissions in precious metal with stone setting typically run 90 to 120 days after prototype approval, because casting, hallmarking and setting each add their own window.
How do you protect our brand IP and designs?
Dial artwork, caseback marks and tooling are held under your account and never reused for another client. We sign NDAs before receiving designs, and licensed-brand programs run under the licensor's own approval and control documentation. Custom tooling paid for by you stays yours.
What quality testing is done?
Every piece is pressure-tested for water resistance to its rated ATM, checked for timekeeping and function, and inspected cosmetically and, where stones are set, under magnification for security and alignment. The finished piece is filmed in close-up and sent to you for approval before the balance payment falls due and before dispatch.
What are your payment terms?
Production: development fee upfront and credited against bulk, then 50% advance to begin production and 50% after video inspection approval, before dispatch. Commissions: design deposit, then staged payments at prototype approval, casting and stone purchase, and completion, each stage confirmed in writing before the next begins. Bank transfer, letters of credit for larger programs.
Do you ship worldwide and insure commissions in transit?
Yes. FOB Delhi, CIF or DDP for production, with export documentation and country-of-origin certification handled in-house. Commissions ship by insured courier, fully declared, with the certificate and valuation documents inside the case.
Optima — OEM, ODM and Bespoke Watch Manufacturer in India
Optima Manufacturing Industries is an ISO 9001 certified, SEDEX 4P audited manufacturer offering OEM and ODM watch assembly in India for fashion brands, licensees, corporates, retailers and independent labels, and bespoke one-of-one watch commissions for private collectors. The watch division began in 1995 as Optima Watches, an Indian consumer brand with its own collections and national retail distribution, and moved in the 2000s to contract manufacturing for licensed brands including United Colors of Benetton, Reebok and Provogue, alongside corporate watch programs for Vodafone, Airtel, Reliance, LG, Samsung, HP, Pepsi and Hindustan Times. Today the clean-room assembly line in Kundli, Delhi NCR, builds private-label watches on Japanese and Swiss movements with 316L steel, 18k gold and platinum cases, gem setting, sapphire crystals and in-house design and tech pack services. Bespoke Watch Commissions for Collectors A bespoke commission is a single watch designed with its owner: case shape and metal, dial finish and text, hand set, stones on the bezel or indices, complication, strap and caseback engraving, recorded on a signed certificate with metal weights and stone grades. Optima builds commissions from one piece, with a base-metal prototype approved before precious metal is cast or stones are set, movements from Japanese and Swiss makers or sourced high-complication calibres, hallmarked 18k gold and platinum cases, and insured worldwide delivery. Custom Watch Design Tool and Live Configurator The live design studio on this page lets a client build a watch in real time: choose round, cushion or tonneau case shapes, steel, gold, rose gold, platinum or black PVD metals, sunray, guilloché, mother-of-pearl or skeleton dials, baton, Roman, Arabic or diamond indices, dauphine, sword or leaf hands, diamond, sapphire, ruby or emerald bezel setting, date, moonphase, small seconds or tourbillon-style complications, and leather, alligator, mesh, bracelet or rubber straps, with custom dial text and caseback engraving. The completed specification is sent directly to the design team as the opening brief. Private Label Watch Manufacturing With Low MOQ Independent and direct-to-consumer watch brands need a manufacturer willing to run 300 pieces per design with named components. We build launch collections at low minimums on Japanese movements, 316L steel and sapphire, with English-language project management, a single point of contact, factory visits welcome, and video inspection of the finished lot before balance payment. Licensed Brand Watch OEM for Licensees and Brand Owners Licensed lifestyle watch programs require controlled dial artwork, licensor approval sampling, brand-standard packaging and reliable seasonal delivery. Our line has produced licensed watches for United Colors of Benetton, Reebok and Provogue, and our bag factories manufacture for Pepe Jeans, Skechers, Disney and Amazon. A licensee holding both a watch and a bag licence sources both categories from one audited factory under one purchase order. Watch Design and Tech Pack Development Service Clients arriving with an idea rather than engineering drawings use our design studio to develop concept renders and a complete watch tech pack: case drawings with dimensions and tolerances, dial layout and print specification, hand set and lume, crystal, crown, caseback and gasket specification, movement callout, bill of materials, colorway sheet, strap matrix and packaging spec. The development fee is fixed per design, credited against the first order or commission, and all files are delivered in editable formats owned by the client. Corporate Watches, Anniversary Watches and Promotional Timepieces Corporate watch programs for anniversaries, long-service awards, dealer recognition and product launches run from 100 pieces with engraved casebacks, custom dials, numbered limited editions and branded presentation boxes. Because we also manufacture bags and gift packaging, the watch, the bag and the box ship as one kit from one supplier. Watch Quality Control and Video Inspection Before Dispatch Every watch is assembled in a clean-room environment, pressure-tested for water resistance to its rated ATM, checked for accuracy and function, and inspected cosmetically and under magnification where stones are set. The finished piece is filmed in close-up and sent to the buyer for approval before balance payment and dispatch. Third-party inspection agencies are welcome on site.Have a Watch in Mind? Draw It Above, or Send the Idea.
Build it in the design studio, or send a sketch, a reference and your target quantity. You get a concept direction and an indicative price within 48 hours. No commitment, no payment. Design Your Watch Live →Frequently Asked Questions
Optima Bags owns and operates manufacturing facilities in India with over 20 years of experience. You receive direct factory pricing, consistent quality, and full transparency in production.
Our factories follow ISO standards and social compliance frameworks including BSCI, SEDEX, SGS audits, and buyer specific certifications.
You receive fabric guidance, product engineering, logo placement support, packaging planning, and cost optimization. Our team tracks production and delivery timelines for every order.
Standard MOQ starts at 100 pieces per model. For smaller volumes, you receive ready stock options and mixed model solutions.
Share your requirement and target market. Our team sends focused catalogues with price ranges and customization options.
Professional designers assist with sketches, material selection, sampling, and tech packs for OEM and ODM projects.
You choose screen print, embroidery, rubber patch, metal logo, woven label, or heat transfer branding.
We accept bank transfer, letter of credit, and secure international payment channels.
Every shipment passes 100 percent inspection. You receive inspection reports and third-party audits on request.
Air, sea, and land shipping available. Door delivery with DDP including customs clearance offered for many regions.
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