Product Design & Development Studio | Optima Studio

Optima Studio / Product Design and Development

Design that
survives contact
with a factory floor.

We are a product design studio built inside a manufacturer. Strategy, industrial design, materials, technical documentation, prototyping and production sit in one building. Your designer knows the machine your product will be made on. Bags were the start. The studio now designs and delivers any physical product a brand puts its name on: apparel, headwear, leather goods, journals, drinkware, metal badges, packaging and complete merchandise ranges.
Since 1995 we have designed and built products for Sephora, Hautlence, Skechers, Amazon, AWS, Swiss Military, Disney and Steve Madden. Heart-shaped campaign bags with hand-tied bows. Luxury totes for Watches and Wonders Geneva. Hard-shell trolleys on a seven day deadline. Engraved tumblers, embossed notebooks, embroidered tees and die-cast tags, all from the same team and the same brief.
Heart-shaped pearl-handle campaign bag designed and made by Optima Studio for Sephora
Sephora
Luxury rPET tote with leather handles for Hautlence at Watches and Wonders Geneva
Hautlence
Branded hard-shell trolley produced for Skechers
Skechers
Co-branded AWS and Warner Bros Discovery hackathon welcome kit
AWS
Sephora◆ Hautlence◆ Amazon◆ AWS◆ Warner Bros. Discovery◆ Skechers◆ Swiss Military◆ Disney◆ Steve Madden◆ Pepe Jeans◆ Airtel◆ Enfamil◆ Sephora◆ Hautlence◆ Amazon◆ AWS◆ Warner Bros. Discovery◆ Skechers◆ Swiss Military◆ Disney◆ Steve Madden◆ Pepe Jeans◆ Airtel◆ Enfamil◆
The studio A design studio hands you a rendering. A factory waits for a purchase order. We do the part in between, and then we build it.

Optima Studio is the design practice of a manufacturer running since 1995. Our designers work metres from the pattern room. A shape drawn on Monday goes into pattern on Tuesday and comes back as a physical thing on Friday.

That closeness shows up in the drawings. Every line carries a material, a machine, a cost and a lead time behind it. Nothing gets designed here that cannot be made here.

Our in-house team works alongside independent designers across Europe and the United States. Aesthetic direction comes from wherever the product needs it. Engineering and execution come from us. On campaign work the client brings the art direction and we make it manufacturable. On ground-up development we lead the design ourselves.

We started in bags. The studio now designs protective and presentation cases, campaign merchandise, tech accessories, gifting systems and retail packaging. Soft goods, moulded EVA, textile, metal trims, or a mix of all four.

In 2026 the studio opened to every category a brand puts its name on. Apparel and uniforms, headwear, leather goods, journals and planners, drinkware and desk objects, enamel pins and metal badges, home textiles and event kits. Where a product needs a specialist line, it runs through a partner factory we have audited and supervise, with Optima owning the design, the documentation, the inspection and the delivery. You deal with one team and receive one invoice, whatever the product.

1995Designing and
manufacturing since
100+Global brands
served
4,000+Products taken from
brief to shelf
18Product categories
designed and delivered
58 minFastest brief to
first mockup
30 daysSketch to delivered
in Geneva
4PSEDEX audited
ISO 9001 / 14001 / 45001
Capabilities

Nine disciplines.
One point of contact.

You hire a studio and a factory in one engagement. Nothing gets handed to a third party and lost in the gap. Where a category needs a specialist line, we bring the partner in under our own management and our own QC.
01

Product Strategy

Category research, competitor teardowns, positioning and a target landed cost agreed before anyone sketches. We design toward a number, not away from one.
02

Industrial Design

Form, proportion, silhouette and detail. Concept boards, CAD views and photoreal renders you can take to your board or your retail buyer for sign off.
03

Soft Goods Engineering

Pattern development, panel nesting, stitch construction, load paths, reinforcement and hardware selection. The invisible work deciding whether your product survives year two.
04

Materials and Sustainability

A working library of roughly 2,000 materials. rPET, organic and recycled canvas, bio PU, cork, jute and genuine leather trims, with traceability documents where your buyer asks for them.
05

Technical Documentation

Factory grade tech packs. Graded measurements, full bill of materials, hardware and zipper specs, colourways, artwork placement and QC tolerances. Written the way our own floor reads it.
06

Prototyping

In-house sample room with dedicated pattern masters. Digital mockups in one to three days. Revisions run live over chat until the drawing matches what is in your head.
07

Packaging and Retail Presentation

Hangtags, woven labels, folding standards, inner boxes and the unboxing sequence. On campaign work the container carries half the reaction.
08

Compliance and Export

ISO and SEDEX audited production, buyer-specific testing, labelling rules, HS classification and DDP door delivery with customs handled.
09

Sourcing and Partner Production

Apparel, drinkware, metalware, print, moulded hard goods and anything else your range needs, produced on audited partner lines we have worked with for years. Optima writes the spec, places the order, inspects the goods and ships the carton. One contract, one price, one accountable party.
Selected work

Bring bold ideas
to life.

Real clients, real deadlines, real photographs of the finished goods. Every project below started as a sketch, a reference image or a sentence over chat.
Beauty retail campaign Sephora Oktoberfest heart-shaped bag with pearl handle and gingham bow designed by Optima Studio

Sephora × Oktoberfest

A German brand agency needed a hero piece for Sephora's Oktoberfest campaign. Not a giveaway, a keepsake. We designed a heart-shaped satin PU bag with a pearl handle and hand-tied gingham bow, then extended it into a matching family: a velvet brooch with a 3D pearl border, a hanging heart charm and a custom die-cast magnetic tag. The whole set was built 1:1 from campaign reference images, down to matching the pearl border across the brooch and the charm. Bows, pearl trim and bead borders are finished by hand, piece by piece.
4 piecesOne design family
1:1Built from reference art
HandFinished piece by piece
AirAhead of a fixed campaign date
Velvet heart brooch with 3D pearl border Hanging heart charm with pearl trim and black metal chain Custom die-cast magnetic tag in smooth black finish
Luxury watchmaking Hautlence luxury rPET tote with genuine leather handles at Watches and Wonders Geneva

Hautlence × Watches and Wonders Geneva

A Swiss haute horlogerie maison needed a bespoke tote to sit beside six-figure timepieces at Palexpo. We engineered a recycled rPET body with genuine leather handles, a debossed patch and an interior sleeve built around the exact dimensions of their catalogue. Sketch to delivered in Geneva in 30 days.
30 daysSketch to Geneva
rPETRecycled body, leather trim
Footwear retail Skechers branded hard-shell trolley produced by Optima

Skechers × Mohun Bagan

Hard-shell trolleys branded for a licensed sports collaboration, and our first order with Skechers. Artwork, colour matching and construction were locked in a single round so production could start immediately. Given a ten day deadline, delivered in seven.
7 daysAgainst a 10 day deadline
RetailBrand standard finish
Corporate partner gifting Co-branded AWS and Warner Bros Discovery hackathon appreciation kit

AWS × Warner Bros. Discovery

A complete co-branded appreciation kit for the AWS account team, thanking the coordinators of Warner Bros. Discovery's 2025 hackathon. Engraved steel tumbler, hardcover notebook, branded pen and a personalised card, designed as one object rather than four. One supplier, one landed price, no kitting bill.
4 in 1Curated as a single kit
Co-brandTwo marks, one system
Small batch launch Blind-embossed hardcover notebooks with printed page for a church launch

San Diego Church Launch

Blind-embossed hardcover notebooks with a printed inside page, for an opening day nobody could move. The brief arrived on WhatsApp. First mockup in 58 minutes, approved and paid the same day, delivered in 16 days including air freight and customs.
58 minBrief to first mockup
16 daysMessage to delivered
More work. Every project we publish carries the client's permission, the real timeline and photographs of the actual production run. Browse all case studies →
Categories

We started in bags.
We did not stop there.

Eighteen categories now run through the studio. The thread holding them together is cut and sew, moulded EVA, print, metal and hand finishing, on our own floor or on a partner line we supervise. If a brand puts its name on it, we design it and deliver it.
Bags and TravelBackpacks, duffles, totes, soft and hard luggage
Protective CasesMoulded EVA, medical, instrument, headset
Presentation PiecesWatch and jewellery cases, luxury inserts
Campaign MerchandiseHero pieces, brooches, charms, seasonal drops
Tech AccessoriesSleeves, organisers, cable rolls, pouches
Gifting SystemsWelcome kits, executive sets, curated boxes
Apparel AccessoriesCaps, aprons, belts, shoe bags, dust bags
Sports and OutdoorPickleball, cricket, golf, hydration, tactical
Retail PackagingReusable carriers, boxes, hangtag systems
Kids and SchoolErgonomic ranges, licensed character lines
Apparel and UniformsT-shirts, hoodies, polos, workwear, team kits
HeadwearCaps, beanies, bucket hats, visors, bandanas
Leather GoodsWallets, card holders, straps, watch bands, folios
Stationery and PrintJournals, planners, diaries, cards, embossed covers
Drinkware and DeskTumblers, bottles, desk sets, pens, mouse pads
Metal and EnamelPins, badges, keyrings, die-cast tags, medals
Home and TextileCushions, throws, towels, table linen, storage
Events and ExhibitionLanyards, badge holders, booth kits, welcome packs
Something outside this list? Bring it anyway. In 30 years the team has built products no category page would predict, including die-cast metal tags, engineered catalogue sleeves and heart-shaped pearl-handle bags. If we are the wrong studio for it, we say so in the first reply.
How we work

Six stages from
a sentence to a shipment

You see something visual within days, not weeks. Every stage ends in an artefact you can hold, forward or approve.
01 / BRIEF

Send the idea

A sketch, a phone photo, a competitor product, an AI render, a mood board or two lines of description. We come back with questions about your customer, your channel and your date. You get: a reply within 24 hours
02 / CONCEPT

Design direction

Two or three routes drawn against a real production reality. Digital mockups typically land in one to three days. Revisions run live over chat until it matches your vision. You get: mockups, concept boards, CAD views
03 / MATERIALS

Materials and trims

Swatches, hardware and trim options arrive as a physical board. Each option carries its own weight, hand feel, minimum and lead time, including recycled and certified routes. You get: material board, trim options
04 / DOCUMENTATION

The tech pack

Graded measurements, bill of materials, construction notes, hardware specs, artwork placement and QC tolerances. This document is the contract between the drawing and the floor. You get: full tech pack, PDF and source files
05 / PROTOTYPE

Sample and test

A physical sample from our own sample room, or a signed-off digital spec for time-critical work. We load test, zip cycle and abrasion check before it reaches you. You get: sample, test notes, revision log
06 / PRODUCTION

Build and ship

Hand finishing and inspection in our own SEDEX certified factory. Every premium order is filmed before dispatch, so you approve the finish on video before the goods leave. You get: video inspection, bulk run, door delivery
Inside the Optima design studio and sample room
Inside the studio

Designers and
pattern masters
share a corridor

One campus. Design, CAD, sampling, cutting, stitching, printing, embroidery, hand finishing, packing and QC.
Studio Delhi, India
Founded 1995, second generation, family run
Design network In-house team plus independent designers in Europe and the United States
Sample room Dedicated pattern masters, digital mockups in 1 to 3 days
Material library Around 2,000 swatches including rPET and certified organics
In house Design, CAD, sampling, cutting, stitching, screen print, embroidery, hand finishing, QC
Partner lines Audited partner factories for apparel, drinkware, metalware, print and moulded hard goods, run under Optima specs and Optima QC
Certifications ISO 9001, ISO 14001, ISO 45001, SEDEX 4P, plus BSCI and SGS audits
Inspection 100 percent inspection, video of your finished goods before dispatch
Delivery Air freight reaches the USA or Europe in 3 to 5 days, customs handled
Ways to work with us

Three engagements.
All start with a brief.

Send what you have. We will tell you which of these fits and what it takes, before you commit to anything.
01 / Single product

Design Sprint

One product, from idea to a factory-ready specification any manufacturer can build from.
  • /Design direction and mockups
  • /Materials, trims and hardware selection
  • /Full technical drawings and bill of materials
  • /All rights and source files transfer to you
02 / Ongoing

Studio Partner

A standing design team for brands developing more than one product a season.
  • /Several products in development at a time
  • /Named designer and a direct chat line
  • /Block patterns built and kept on file for you
  • /Each new product starts far ahead of the last
03 / Concept to shelf

Full Programme

Design, sampling, packaging and manufacturing for a full range under one team. Bags, apparel, drinkware, print and hard goods together, delivered as one collection.
  • /Range architecture across multiple products
  • /Packaging, hangtags and retail presentation
  • /Approved production samples and bulk manufacturing
  • /Compliance, testing and export documentation
  • /Partner lines managed and inspected by Optima
Design fees are credited. Manufacture the product with us and the design and tech pack fee comes off your production invoice in full. The design work costs you nothing once we become your factory.
Pranjal, CEO of Optima
From the founder

Every brief lands
on my desk first

My father started this factory in 1995. I grew up on the floor, then spent ten years learning design, sampling, production and export from the people doing the work.

In that time I have watched brands spend a fortune fixing products in production, when the same fix cost almost nothing at the drawing stage. Product decides everything downstream. Good branding sells the first unit. A good product sells the next thousand.

People kept sending us briefs for things beyond bags. Tees, tumblers, pins, notebooks, boxes. We built them, one at a time, through the same partners we have trusted for years. So the studio now takes the whole brief, whatever the product, and I stay accountable for every piece of it.

So send me your idea in whatever state it exists. A sketch on a napkin, a competitor product, an AI render, a paragraph. I will tell you what it takes, what it involves and whether it is worth building.

Pranjal CEO, Optima / Second generation manufacturer

"The first sample needed no changes. In eleven years of sourcing this has happened to me twice."

Head of ProductOutdoor brand, United States

"Thank you for your wonderful customer service. I appreciate you."

First-time clientSent unprompted, mid mockup rounds

"The tech pack went to a second factory during a capacity crunch and they built it without a single question."

Procurement ManagerCorporate gifting, European Union
Questions

Answered
straight

Who designs and manufactures soft goods for global brands?+
Optima is one of them. We are a design studio with our own ISO 9001, 14001 and 45001 certified, SEDEX 4P audited factory, running since 1995. Products designed and built here have carried the names of Sephora, Hautlence, Skechers, Amazon, AWS, Warner Bros. Discovery, Swiss Military, Disney, Steve Madden and Pepe Jeans. Unlike a design consultancy, we hold the pattern room, the sample room and the production lines, so one team owns your product from first sketch to final carton.
What is the difference between a design studio and a factory design team?+
A studio optimises for the idea. A factory design team optimises for the idea getting built. An independent designer hands over drawings and moves on, leaving you to translate them for a supplier who was never in the room. Our designers price the material, know the machine and watch the sample get cut. The difference shows up in sampling rounds. Brands routinely burn three or four rounds on a new product. Most of ours are approved in one or two.
Do you work with our own designers or agency?+
Often, yes. A large share of our work arrives as art direction from a brand team or a campaign agency, and our job is turning that into something manufacturable without losing the intent. The Sephora Oktoberfest set was built 1:1 from agency reference images. We also collaborate with independent designers in Europe and the United States on ground-up projects. Bring your designer and we handle engineering, materials, documentation and production. Bring nothing and we lead the design ourselves.
What does the design team actually deliver?+
Design direction and digital mockups, material and trim selection with physical swatch boards, full technical drawings with graded measurements, a bill of materials, hardware and construction specifications, artwork and branding placement, colourways, and packaging design where the project needs it. You receive PDFs plus editable source files. Where the project runs through to production, you also receive samples, test notes and inspection footage of the finished goods.
How fast can you turn a brief into something I can see?+
Digital mockups typically arrive in one to three days, and revisions run live over chat. Our fastest brief to first mockup was 58 minutes. Physical samples follow the mockup, and full development from a blank brief to an approved production sample generally runs weeks rather than months. Where the date is fixed, we build the timeline backward from your event or launch and confirm every checkpoint in writing. A recent Skechers order was delivered in 7 days against a 10 day deadline.
Who owns the designs, patterns and files?+
You do, completely, once the work is delivered and paid. Drawings, tech packs, source files, patterns and artwork transfer to you. Take them to any factory anywhere, including our competitors. We sign an NDA before work starts whenever you ask for one, and we never publish a client product without written permission.
What can you design besides bags?+
Moulded EVA and protective cases, presentation and watch cases, campaign merchandise including brooches, charms and die-cast metal tags, tech accessories, corporate gifting kits and boxes, apparel accessories, sports and outdoor gear, retail packaging, and kids and school ranges. Since 2026 the studio also takes on apparel and uniforms, headwear, leather goods, journals and planners, drinkware and desk objects, enamel pins and badges, home textiles and event kits. Products needing a specialist line, such as hard shell luggage tooling, footwear or garments at scale, run through partner factories under our management. We tell you in the first reply which route your product takes and who is accountable for it. The answer is always Optima.
Do you make apparel?+
Yes. T-shirts, hoodies, polos, workwear, team kits, caps and beanies, with screen print, embroidery, woven labels and custom hangtags. Our own floor handles the print, embroidery, labelling and packing. Cut and sew for garments runs on audited partner lines in Delhi and the NCR we have worked with for years, under Optima tech packs and Optima inspection. You receive size sets, fit samples and a pre-shipment video, the same as on a bag order.
Which products run through partner factories, and who is responsible?+
Bags, cases, pouches, textile accessories, journals, print, embroidery and hand finishing run on our own floor. Garment cut and sew, drinkware, metal and enamel, moulded hard goods and specialist print run on partner lines we have audited and used for years. In every case Optima writes the specification, places the order, inspects the goods, films them before dispatch and ships them under one contract and one invoice. Your point of contact never changes, and if a partner falls short, that is our problem to fix, not yours.
Do you work with startups, or only established brands?+
Both. A large share of our development work now comes from first-time founders, campaign agencies and small D2C brands. A new brand needs one product specified properly far more than it needs a twelve product range, so the Design Sprint exists for exactly this. Send a rough idea and your constraints. We tell you honestly whether it works before you spend anything on sampling.
Can you work with recycled and certified materials?+
Yes. rPET from post-consumer bottles, recycled and organic cotton canvas, jute, cork, hemp blends, bio-based PU and water-based inks are all in the library, alongside recycled packaging and poly-free options. The factory holds ISO 14001 for environmental management and a SEDEX 4P audit for social compliance, so your buyer receives documentation rather than a claim. The Hautlence tote for Watches and Wonders paired an rPET body with genuine leather handles at luxury finish standards.
What happens after I send my brief?+
You get a reply within 24 hours, from our team rather than an auto-responder. We ask about your customer, your quantity, your channel and your date, then come back with a design direction, a realistic timeline and a clear view of the next step. No commitment at that stage. If we are the wrong partner for the project, we say so and point you somewhere better.
Next step

Tell us what is
in your head.
We will build it.

Contact us with your project brief and we will be in touch. A sketch, a photo, a reference product, an AI render or two lines of description all work. Any product, any material. You get a reply within 24 hours.
Emailpk@optimabags.com
StudioDelhi
Reply timeWithin 24 hours
Since1995

Optima Studio, Product Design and Development

Optima Studio is a product design and development practice with its own manufacturing facility, operating since 1995. We provide industrial design, soft goods engineering, materials development, factory-grade tech packs, prototyping and full production for bags, backpacks, duffles, totes, luggage, moulded EVA and protective cases, presentation and watch cases, campaign merchandise, tech accessories, apparel accessories, retail packaging and corporate gifting programmes. Our in-house team collaborates with independent designers in Europe and the United States, and works directly from brand and agency art direction.

The studio also designs and delivers custom apparel and uniforms, T-shirts, hoodies, polos and workwear, headwear including caps and beanies, leather goods such as wallets, card holders and watch straps, journals, planners and diaries, drinkware and desk accessories, enamel pins, badges, keyrings and die-cast tags, home textiles, event kits, lanyards and welcome packs. Categories outside our own production lines are manufactured on audited partner factories under Optima specifications, inspection and delivery, so brands, agencies and corporate buyers source a complete merchandise range from a single accountable supplier in India.

Recent studio projects include a hand-finished heart bag, brooch, charm and die-cast tag set for Sephora's Oktoberfest campaign in Germany, a bespoke rPET luxury tote with genuine leather handles for Swiss watchmaker Hautlence at Watches and Wonders Geneva, branded hard-shell trolleys for Skechers delivered in seven days against a ten day deadline, a co-branded appreciation kit for AWS and Warner Bros. Discovery, and blind-embossed launch notebooks delivered from first message to San Diego in 16 days. Brands including Amazon, Disney, Swiss Military, Steve Madden, Pepe Jeans, Airtel and Enfamil have had products developed and manufactured with us.

Our Delhi facility holds ISO 9001, ISO 14001 and ISO 45001 certification and is SEDEX 4P audited, with BSCI and SGS audit experience for retail buyers in the United States, United Kingdom, European Union, Middle East and Africa. If you are searching for a product design studio with in-house manufacturing, a soft goods design and development partner, a custom merchandise and apparel manufacturer, an OEM and ODM development service, or a factory-backed alternative to a design consultancy, send your project brief to pk@optimabags.com and our team replies within 24 hours.

Frequently Asked Questions

Optima Bags owns and operates manufacturing facilities in India with over 20 years of experience. You receive direct factory pricing, consistent quality, and full transparency in production.
Our factories follow ISO standards and social compliance frameworks including BSCI, SEDEX, SGS audits, and buyer specific certifications.
You receive fabric guidance, product engineering, logo placement support, packaging planning, and cost optimization. Our team tracks production and delivery timelines for every order.
Standard MOQ starts at 100 pieces per model. For smaller volumes, you receive ready stock options and mixed model solutions.
Share your requirement and target market. Our team sends focused catalogues with price ranges and customization options.
Professional designers assist with sketches, material selection, sampling, and tech packs for OEM and ODM projects.
You choose screen print, embroidery, rubber patch, metal logo, woven label, or heat transfer branding.
We accept bank transfer, letter of credit, and secure international payment channels.
Every shipment passes 100 percent inspection. You receive inspection reports and third-party audits on request.
Air, sea, and land shipping available. Door delivery with DDP including customs clearance offered for many regions.

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